Audience: This training is intended for sales associates who work on a part-time or full-time basis at the fictional, upscale, cosmetic store, Rouge.
Business Problem: As a result of employee conflicts, customers are leaving the store before the completion of sales, and many have begun to shop elsewhere. This is causing sales to fall below projected growth.
Solution: This training equips employees with practical strategies to prevent and manage conflicts, close sales consistently, and build strong customer relationships through real-world, retail scenarios. By strengthening these core skills, Rouge is positioned to meet or exceed its annual 4% sales growth goal, which has not been achieved in the past two periods.
Process: I used the ADDIE process to guide this project, starting with a clear analysis of the performance problem and defined learning objectives, then designing and refining the structure through iterative content mapping and storyboarding with stakeholder feedback.
Evaluation:
Level 2: knowledge checks and graded scenario assessment
Level 3: observations based on a behavior rubric and supplemental training if necessary, surveys and interviews with employees and customers, and examining recent online ratings and reviews